Robotic Air Hockey
Microsoft | Robotics
A first-of-its-kind robotic air hockey table developed to gamify interaction and test autonomous control systems using Bonsai AI models.
Directory
Public engineering firm profile
Fresh Consulting
Seattle, WA
We design digital and physical products
- Services
- 35
- Offices
- 2
- Projects
- 5
- Leaders
- 7
Overview
Fresh Consulting is an integrated product development and innovation services practice that designs and builds digital and physical products, systems, teams, and experiences. It offers capabilities spanning strategy, experience design, software development, hardware engineering, and advanced artificial intelligence, serving clients across industrial, healthcare, consumer, and technology sectors.
Services
Strategy
Helps clients research, plan, and define product roadmaps through user insights, market analysis, and technology architecture.
Experience Design
Designs human-centered interfaces, digital experiences, and physical product forms that maximize user engagement.
Software
Develops secure, scalable custom software, cloud architectures, web apps, and mobile applications.
Hardware
Provides end-to-end physical product development, robotics engineering, electrical and mechanical engineering, and manufacturing automation.
AI/ML
Delivers advanced artificial intelligence solutions, machine learning models, computer vision, and AI agent development.
Industries
Firm type
Projects
EPIQ Unified Design Language System
EPIQ | Software
Created a unified design language system to align and standardize user experience across various platforms.
Middleby Touchscreen UI & Product Unification
Middleby | Manufacturing
Designed and tested touchscreen prototypes for commercial kitchen products, unifying the user experience across multiple Middleby brands.
United Rentals Robot Operational Control
United Rentals | Industrial
Developed operational controls for robotic platforms to improve factory and industrial automation.
Worldwide Ventilator
Fresh Labs | Medical Devices
An publicly released emergency ventilator designed to ungate reliable ventilator technology and provide a universal solution for use in the field.
Leadership
Kara Scott
VP of Operations
Michael Collins
Director of Design
Jesse Bufkin
Software Managing Director
Jamie Garza
Managing Director, Client Services
Reg Orton
Managing Director, Hardware
Johnny Rodriguez
Director of Strategic Innovation
Marc Wallace
Experience Design Director
Publications
What is Rapid Prototyping? Methods, Strategy, and Best Practices for Product Development
article | Ben Jordan | 2025
Leveraging AI to Accelerate Firmware Unit Testing for C/C++ Microcontrollers
article | Peter Cornwell | 2026
AI Leadership Blind Spots: 10 Mistakes I See Leaders Repeating Right Now
article | Elisha Terada | 2026